Blue Macaw Flora innovates and moves up among global suppliers of fruit bits

Being a global supplier for the natural ingredients industry has been one of Blue Macaw Flora’s strategies since its launch.

Recently, with the development of the fruit bits line, it has expanded its field of expertise by offering the private label service to the healthy food segment.

The project has already yielded good results, such as NovaFroota, a company from Europe, and Native Berries, which brought Blue Macaw Flora’s fruit bits to five American states.

The fruit bits are made with 100% natural, crisp and dried fruit bits, with no addition of artificial coloring, flavorings or preservatives, 0% cholesterol, 0% trans fat, 0% gluten, 0% lactose and very low sodium content.

There are six flavors available: acai, cupuacu, passion fruit, banana, lemon, and plum, all in the traditional version with organic sugar or without added sugar. There are also special versions with chia, 55% cocoa chocolate, and even cinnamon.

Private label companies can opt for these flavors or develop exclusive versions along with BMF.

This is an expanding market. According to a Nielsen’s survey released in 2017, private label products were already present in 64.9% of households. In 2016, 58 new private labels were launched, totaling 2,190 new products from 148 different categories.

It is worth remembering that, generally, the private labels offer prices 13% cheaper than the traditional products do.

Among the global suppliers of healthy products

Keeping an eye on market trends and the behavior of the new consumer, who is more concerned about their health and therefore consuming a less industrialized food intake, Blue Macaw Flora has natural ingredients in its portfolio to produce several types of healthy products.

In addition to fruit bits, the company also develops fruit and plant dried extracts and fruit powders that supply food, beverage, and supplement industries not only in Brazil but also abroad, which places Blue Macaw among the largest global suppliers of these types of inputs.

All of these ingredients are intended for the manufacture of cookies, cereal bars, topping of yogurts, desserts, cakes, breads, among other products.

To be among the largest global suppliers, Blue Macaw Flora has all the required records and patents to market its ingredients, as well as working as a partner in innovative projects with its customers.

If your company has an interest in our product lines and would like to invest in private label products or is looking for an experienced partner in the development of natural products, please contact Blue Macaw Flora.