Private label products: a new Blue Macaw Flora’s business line

You might have noticed that most of the major supermarket chains currently have a private label product line. Placing the brand’s own name on food and other items has become a worldwide trend, reflecting the change in consumer habits.

Here in Brazil, the crisis has made consumers look more for private label products. According to a Nielsen’s survey, consumers may pay 13% less on these items when compared to traditional products.

The reduced cost has made the private label category gain space in 64.9% of households in 2017, according to the survey’s data.

Abroad, the demand for private label products also needs some attention. According to the Nielsen’s survey, private labels correspond to 31.5% of everything sold on the European continent.

The problem, however, is that it is not always simple to develop and produce natural and healthy products with the quality that the market demands.

Taking this into account, Blue Macaw Flora, a company that works in the production, development, and commercialization of natural ingredients derived from fruits and plants from the Brazilian flora, decided to invest in the production of Frootiva, 100% natural fruit bits (small crunchy pieces) in the private label model.

How does BMF’s private label product model work?

Always looking for the quality of its products, BMF offers fruit bits in its private label model for national and international clients.

Basically, the company manufactures natural fruit snacks in various flavors, performs the packaging process with the customer’s brand and sends it to the seller.

Through this new line of business, Blue Macaw Flora, in partnership with a Brazilian company, has produced, packed and sent one container of tropical fruit and superfruit snacks to a large US retailer.

Some of the great benefits of the private label products manufactured by Blue Macaw Flora are the savings in production and development costs and, above all, the assurance of the raw materials origin.

One of the major concerns about healthy products is related to the reliability and origin of food. That’s because, in order to ensure quality and nutrients, it is necessary to ensure traceability.

By being a company from the segment, Blue Macaw Flora manages to ensure an organic process and 100%-natural products, without colorings, artificial flavors or preservatives in their composition.

In addition, the Frootiva line, which consists of fruit bits, has 0% of cholesterol, trans fat, gluten, and lactose, beside the very low sodium content.

If you are interested in our private label model, contact us at 11 2503-5356 or contato@bluemacawflora.com and find out how we can help your company market quality natural products.