ISO 9001: How this certification improves the relationship with the customer

You have probably heard of ISO 9001, a certification related to the quality management system (QMS) which aims to standardize and improve companies’ products as well as their performance.

But do you really know how this certification can improve the relationship with your customers?

Being considered fundamental for organizations, ISO 9001 is used as a strategic distinction tool in the market, so it is well known all over the world.

According to ISO’s official website, more than 1 million companies in 170 countries have implemented the standard. In South America alone, there are approximately 50,000 certified companies.

This number is due to the fact that, in addition to ensuring the standardization and quality of a particular product or service, ISO 9001 provides a number of benefits to companies, such as customer satisfaction, process improvements, and more.

Basically, the idea of ​​this standard, which is part of a set called ISO 9000, is to improve the delivery of customer service and product management and quality.

Therefore, the certification allows aligning goals and thoughts between the company, employees, suppliers, and customers, enabling the business to grow in a sustainable way.

Blue Macaw Flora and the pursuit for the ISO 9001 certification

Always thinking about improving the customer experience and supporting product quality, Blue Macaw Flora is preparing to achieve the ISO 9001 certification. With that, the company goes beyond compliance with regulations and legislation, ensuring greater transparency and credibility in its processes and services.

“In addition to our concern about the origin of our products, we want to embrace even more sustainable methods with total distinction. In this way, we will strengthen our commitment to responsibly develop inputs and satisfy the population’s wishes for a richer food intake that is free of artificial ingredients,” explains Ana Tovazi, Blue Macaw Flora’s managing partner.

Founded in 2007, the company that operates in the development of natural ingredients has always had the concern to spread the importance of extracting the fruits and plants from the Brazilian flora in a sustainable way.

“Our powder extracts, fruit powders and fruit bits are produced with international quality standards. And the ISO 9001 certification reinforces our concern to have well-defined, sustainable and highly innovative processes,” adds Ana Tovazi.

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Why implementing ISO 9001?

The implementation of ISO 9001 is recognized as one of the best practices in the market for the standardization of business methods, processes, and practices. The certification was created by ISO (International Organization for Standardization), an organization based in Geneva, Switzerland, which aims to develop and promote global standards.

In Brazil, the certifications are conducted by ABNT (Brazilian Association of Technical Standards), which ensures reliability in the processes and, above all, the adjustment to the country’s legislation and needs.

In this context, in order to obtain ISO 9001, the company must meet certain requirements to ensure the quality of management processes. For such purpose, a series of analyzes is required to identify flaws and opportunities for improvement in the processes as a whole – deliveries, production, selection of suppliers, among others.

By achieving the label, companies ensure compliance with each of the requirements stipulated by the standard, which brings safety and reliability to customers, suppliers and all audiences with whom they relate.

In addition to improving the quality of products and services, the application of ISO 9001 also provides consumer satisfaction. This is because consumer surveys and interviews are conducted to ensure the use of the certification, which becomes an important part for any company’s strategy.

Do you want to learn more about Blue Macaw Flora and the inputs it develops? Contact us by phone: 55 11 2503-5356 or by email:
contato@bluemacawflora.com.