Blue Macaw Flora reveals new website and visual identity

Blue Macaw Flora has started the year full of news. The corporate website has been completely redesigned, as well as the visual identity, which now uses as symbol the friendly bird that inspired the brand’s name, the blue Macaw.

This release is a part of the modernization process the company has been experiencing in these first ten years of operation, strengthening its position as a supplier of natural ingredients both in the domestic and international market.

Fully designed for mobile devices, the new website is more attractive and easier to navigate, enhancing the user experience.

The images will also be larger in order to highlight the products, along with a richer and more comprehensive content. Besides learning more about the development process of the Blue Macaw Flora’s products, visitors will have access to information on the nutritional benefits of the plants and fruits that are used in the manufacturing of the ingredients.

Thus, both the industries and the final customer will be sure of the quality and origin of products developed and marketed by Blue Macaw Flora.

Wider integration with new media

On the new website, one of the greatest concerns was to increase its interactivity. So, at the homepage, the visitor can view the latest posts on our blog and social networks.

In fact, the blog has also received a special layout, which makes the posts more attractive and easier to read, being always up to date with information from the food and natural product markets.

Another great feature allows customers to directly contact us via WhatsApp, streamlining, even more, the customer service.

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This wider integration of the website with digital media shows how much we care to be in direct contact with our customers and clients, keeping them updated about our activities and products, also showing the sector trends and tips on health and wellness.

New visual identity

For those who follow our work, one may have also noticed the change in our visual identity, which was released along with the corporate website.

Since the biggest inspiration for naming the brand was the blue Macaw, we believe it could not be left out of the company’s new visual identity. Therefore, the symbol is now a part of our logo.

Now, the new fonts highlight more the company’s name. The colors were also changed, with the blue showing up, referring once again to the blue Macaw, next to the wine color that was already present in the previous visual identity.

All these new features shape the ten years of expertise from Blue Macaw Flora in the market. And how about you? What do you think of the changes? Tell us in the comments.