The concern of the population with health and quality of life is increasing, and there is infinity of opportunities for companies that wish to explore this niche. In this article, we’ll look at how to add well-being products focused on natural ingredients in your brand portfolio.

Just to confirm the growth trend of the well-being products market, a Euromonitor International research indicated that the sale in this segment could reach U $ 1 trillion this year.

Another relevant fact shows that only the Brazilian market for healthy food and beverages reached R$ 93.6 billion in sales last year, also according to Euromonitor.

An important factor to add is that this niche market for well-being products is not restricted to organic or vegan foods. The industries that invest in this type of merchandise are worried about developing items free of genetically modified organisms, sugarless, gluten free, lactose free, no chemical additives, no colorings, no preservatives, in the end, as natural as possible.

Especially the food and beverage industries seek alternatives of natural ingredients to incorporate into the production processes and, consequently, offer increasingly healthier products.

Therefore, it is not uncommon to see new versions of products already traditional in the market, but with less sugar and sodium and fiber addition, for example.

As supplier of natural ingredients for more than a decade, Blue Macaw Flora offers dried fruit granulates, dried pulps and extracts that will leave granolas, cookies, cakes, breads, snacks, yogurts and teas, much healthier.

All products of the Blue Macaw Flora line are GMO free, i.e., free of genetically modified organisms and 100% natural. Click here and learn more.

Products for the well-being: in addition to food

With the growth of this market, it is noticed that the concern to consume healthy items goes beyond food. There are also other opportunities for well-being products such as moisturizers, creams, shampoos, soaps, diffusers, candles, supplements, floral, among many others.

Fully adapted to the needs of the industry, Blue Macaw Flora acts not only in supplying innovative raw material for natural products, but also as partner in the development of new projects.

Contact us and check how we can help your company create well-being and totally healthy products. Telephone: 55 11 2503-5356 or by email: